SPAIN’S BODEGAS LAN CAPTURE TOP AWARDS

Bodega Lan

Awards in PDF Format

NEW YORK, NY—LAN Crianza, a seductive $12 red wine from Spain's Rioja region, has been named Wine of the Year in THE WINE TRIALS 2010 (Fearless Critic Media, paperback, 240 p., $14.95, Nov. 2009, press kit at http://www.thewinetrials.com/press-release-press-kit-images), beating out much more expensive wines in blind tastings with its deep, intriguing flavors of earth, mulch, and sour cherry.

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FOR IMMEDIATE RELEASE

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SPAIN'S BODEGAS LAN CAPTURE TOP AWARDS IN THE WINE TRIALS 2010

BRAND-New edition of the world's bestselling guide to inexpensive wines reveals the 150 WINNING BOTTLES UNDER $15 FROM this year's ALL-NEW BROWN-BAG BLIND TASTINGS

NEW YORK, NY—LAN Crianza, a seductive $12 red wine from Spain's Rioja region, has been named Wine of the Year in THE WINE TRIALS 2010 (Fearless Critic Media, paperback, 240 p., $14.95, Nov. 2009, press kit at http://www.thewinetrials.com/press-release-press-kit-images), beating out much more expensive wines in blind tastings with its deep, intriguing flavors of earth, mulch, and sour cherry.

The LAN was tops among the 150 winning wines under $15 revealed in the new book, which is 50% longer than last year's edition. Each winning wine gets a full-page review and a bottle photo in the book.

Forty-eight of the 150 winning wines in The Wine Trials 2010 represent new vintages of winners from the first edition of The Wine Trials. Previous winners got no special treatment, and competed in a pool of more than 450 wines nominated by wine industry experts and blind-tasted by the panel.

You won't find esoteric words like "elderflower" or "pencil lead" in THE WINE TRIALS 2010. The book is written in an unpretentious, conversational style that's just as accessible to everyday wine drinkers as it is to wine experts. Each review includes the panel's blind tasting notes, discusses each wine's provenance and style, and even includes a cheeky discussion of the bottle and label design.

The book also includes an updated version of author Robin Goldstein's "blind tasting manifesto," which explains how the power of price-based expectations dominates our experiences of wine, and explains how to beat the placebo effect and unlock our palates. In the words of the New York Daily News, Goldstein's essay is "a powerful piece of advice to consumers: like what you like, not what you think you should like."

New in the "blind tasting manifesto" for 2010 is an engaging discussion on the latest research in the field of wine perception, and a strong argument against the validity of 100-point numerical wine ratings from magazines and medals from competitions. Goldstein also discusses his "Osteria L'Intrepido" exposé, which revealed the Wine Spectator Awards of Excellence program to be functioning largely as a mere advertising scheme.

THE WINE TRIALS 2010 concludes with a detailed, step-by-step guide to blind tasting at home.

The book is now available at local and national bookstores, food and wine stores, amazon.com, powells.com, bn.com, and everywhere else books are sold.

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The Wine Trials 2010

Fearless Critic Media / November 2009

ISBN 978-1608160-7-5 / US$14.95

Distributed by Workman Publishing Company

www.thewinetrials.com

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